By 2026, Madagascar's affiliate marketing revenue is projected to reach approximately 45 million USD, reflecting steady growth driven by increased internet access and mobile device usage. The digital penetration rate has grown to 35%, expanding the potential customer base for online advertisers and affiliates. Local businesses are increasingly investing in affiliate programs to tap into the expanding e-commerce market, which is valued at around 150 million USD.
The affiliate marketing landscape in Madagascar shows promising signs of maturation, with about 12,500 active marketers. The average commission rate remains competitive at 8%, encouraging more entrepreneurs to participate in affiliate networks. As digital infrastructure improves, more brands are leveraging affiliate marketing to reach remote consumers, fostering economic growth and digital literacy across the country.