Madagascar's affiliate marketing industry is experiencing growth, with revenue reaching $45 million USD in 2026. Despite this expansion, the fraud rate remains relatively low at 3.8%, reflecting improved security measures and awareness among marketers. The average commission per sale is around $12 USD, indicating a moderate earning potential for local affiliates. Digital advertising spend continues to rise, aligning with increased internet penetration and digital adoption across the country.
The number of active affiliates has grown to over 8,200, signifying a vibrant online marketing community. However, combating fraud remains a priority, with ongoing efforts to implement better detection systems. As Madagascar's digital economy develops, the affiliate marketing sector is poised for further expansion, contributing significantly to the country's overall digital and economic growth.