Madagascar's affiliate marketing sector has experienced significant growth, with revenues reaching approximately 45 million USD in 2026. The surge in digital ad spend, now at 102 million USD, reflects increasing investment in online channels. The rising number of affiliate marketers indicates a thriving digital economy, driven by higher internet penetration and smartphone adoption across the country.
Consumers' growing preference for online shopping, with e-commerce penetration at 33%, presents substantial opportunities for affiliate marketing. The average commission rate of 8.5% suggests competitive earnings for affiliates. As digital infrastructure improves, Madagascar is poised for further expansion in its affiliate marketing ecosystem, fostering local entrepreneurship and international partnerships.