Macau's affiliate marketing revenue is projected to reach approximately USD 85 million in 2026, driven by the booming tourism and online gambling sectors. The digital advertising market continues to expand, with over USD 210 million spent on digital ads, reflecting increased investment by local brands. The growth is supported by a rising number of affiliate marketers, now estimated at 1,200, leveraging mobile platforms predominantly, which account for 68% of traffic.
The industry is benefiting from high mobile engagement and a favorable regulatory environment that encourages digital innovation. As Macau continues to diversify its economy beyond gaming, affiliate marketing will play a crucial role in promoting local businesses and international brands. The average commission rate of 12% indicates healthy earnings potential for affiliates, fostering further industry growth and digital ecosystem development.