Lithuania has seen a significant rise in video engagement rates, with an average of 4.2% across platforms in 2026. This increase reflects growing consumer interest and improved content quality, driven by local brands investing heavily in dynamic video campaigns. The surge in mobile consumption, with 88% of views on smartphones, underscores the importance of mobile-optimized content for effective marketing strategies.
The total video marketing expenditure has reached approximately €25 million, indicating the sector's growth and recognition of video as a vital marketing tool. Most Lithuanian businesses, about 78%, now leverage video content, emphasizing its role in engaging audiences and boosting brand visibility. The average view duration of 1 minute 45 seconds suggests consumers are highly engaged, demanding creative and relevant videos for maximum impact.