Libya's digital advertising market is experiencing steady growth, with increased mobile ad consumption driving the industry forward. The ad viewability rate of 55% indicates room for improvement but reflects rising user engagement with digital content. The total ad spend reached USD 150 million, showing a positive trend despite economic challenges.
Mobile advertising dominates the landscape, accounting for 65% of all digital ads, emphasizing the importance of mobile strategies. The average CTR remains modest at 0.8%, but continuous investments are expected to boost engagement levels and overall effectiveness in the coming years.