Lesotho's e-commerce sector shows promising growth, with an average customer lifetime value of $150, reflecting increased digital engagement. The high retention rate of 45% indicates strong customer loyalty driven by improved delivery services and mobile access. As online shopping becomes more prevalent, local businesses are adapting to meet the demand, fostering a more robust digital economy.
With total e-commerce revenue reaching approximately $45 million, Lesotho is experiencing a significant expansion in online retail. The average order value of $35 suggests consumers are making more frequent and higher-value transactions. Continued investments in internet infrastructure and mobile commerce are expected to further boost these figures, cementing e-commerce as a vital part of Lesotho’s economy.