Lesotho's affiliate marketing sector is experiencing steady growth, driven by increased internet access and mobile device usage. The total revenue is expected to reach USD 12 million in 2026, reflecting a 15% annual increase. With a digital penetration of 72%, more local businesses and influencers are leveraging affiliate marketing to expand their reach and revenue streams. The active marketer base of 45,000 demonstrates a vibrant community seeking new opportunities.
The average commission per affiliate remains favorable at around USD 250, incentivizing more participants to join the ecosystem. As digital literacy improves and e-commerce expands, affiliate marketing will become an even more integral part of Lesotho's digital economy. Continued investments in infrastructure and training are likely to sustain this growth trajectory, benefiting local entrepreneurs and international brands alike.