Lesotho's affiliate marketing industry is experiencing steady growth in 2026, with total revenues reaching around LSL 85 million. The fraud rate remains relatively low at 4.8%, indicating effective fraud prevention measures but highlighting ongoing risks. The increasing digital penetration among businesses is fostering more opportunities for affiliates, especially as more consumers shift to online shopping and digital services.
With approximately 1,250 active affiliates, the sector is becoming more competitive and sophisticated. The average commission rate of 12.5% suggests attractive incentives for affiliates, which may contribute to continued growth despite the fraud challenges. Overall, Lesotho's affiliate marketing landscape is expanding rapidly, driven by technological adoption and evolving consumer behavior.