28%
Average App Retention Rate
Retention after 30 days
1.2 million
Average Daily Active Users (DAU)
Total active app users daily
$4.50
Average Revenue per User (ARPU)
In-app spending per user
$35 million
Mobile Marketing Spend
Total digital marketing budget for apps
45%
User Engagement Rate
Percentage of users interacting weekly
Lebanon's mobile app retention rate in 2026 stands at 28%, indicating steady user engagement despite economic challenges. The total daily active users have grown to approximately 1.2 million, reflecting increased smartphone penetration and digital adoption.
Digital marketing budgets continue to rise, reaching around $35 million, as businesses focus on targeted campaigns. User engagement remains high with 45% of users interacting weekly, demonstrating the importance of personalized content and retention strategies.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.