In Lebanon, micro-influencer marketing continues to thrive with an average ROI of 450% in 2026, indicating high effectiveness for small-scale influencers. The engagement rate has increased to 7.8%, reflecting strong audience interaction and trust. With over 15,300 active micro-influencers, brands have ample opportunities to target niche markets with personalized content, boosting campaign success and brand loyalty.
The average campaign cost stands at around ₺1,200,000 (USD 800), making micro-influencer marketing accessible for many Lebanese businesses. A significant 68% of brands are actively investing in this strategy, recognizing its cost-efficiency and high engagement levels. As digital influence grows, Lebanon's influencer marketing ecosystem is expected to become even more sophisticated, providing measurable ROI for advertisers.