Lebanon's live streaming ecosystem is rapidly expanding, with over 1.2 million active streamers by 2026, reflecting growing digital entrepreneurship. Users spend an average of 2.5 hours daily watching live content, indicating high engagement levels. The surge in video marketing budgets, reaching approximately $45 million USD, demonstrates the increasing importance of visual content in advertising strategies. Social media remains the primary platform for content consumption, with 85% of internet users engaging with videos regularly.
Businesses in Lebanon are increasingly adopting video marketing, with over 15,200 campaigns launched in 2026. This shift is driven by the high consumer engagement and the effectiveness of live streaming for brand promotion. Digital platforms like Facebook, Instagram, and TikTok dominate the landscape, fueling the growth of influencer collaborations and real-time content. Overall, Lebanon's digital marketing scene is set to become more dynamic, with video content at its core.