Lebanon's email deliverability rate has improved to 88% in 2026, reflecting enhanced email infrastructure and better sender reputation management. The open rate of 22.5% indicates growing engagement despite challenges such as internet access variability. Click-through rates at 3.8% show increasing recipient interaction, driven by targeted content and personalized campaigns. Spam complaints remain low at 0.2%, demonstrating effective compliance with anti-spam laws and good sender practices.
Lebanese businesses are sending around 1.5 million marketing emails daily, supporting a vibrant digital marketing environment. The focus on improving email deliverability and engagement metrics has helped companies reach their audiences more effectively. As internet penetration continues to grow, email remains a vital communication channel for commerce and customer relations, with ongoing efforts to optimize content and deliverability practices for better results.