Latvia's video engagement rate stands at approximately 4.8% in 2026, reflecting increased consumer interest in digital content. With an average daily video consumption of 1 hour and 15 minutes, Latvians are highly engaged with video platforms, fueling growth in local content creation. Marketers are investing around €45 million into video campaigns, indicating a strong shift towards video marketing strategies to reach audiences effectively.
The number of video content creators has risen to about 12,500, highlighting a vibrant digital content scene. Nearly 78% of Latvian marketers now incorporate video into their marketing mix, emphasizing its importance in brand visibility. As digital consumption continues to grow, Latvia's digital marketing landscape is expected to become increasingly competitive and innovative, leveraging video to connect with consumers authentically.