Latvia has seen a significant increase in video ad engagement, with a 78% completion rate in 2026, reflecting consumers' growing preference for video content. The average Latvian spends nearly two hours daily consuming video, indicating high engagement levels that marketers can leverage for targeted campaigns. Mobile devices dominate video consumption, comprising 65% of views, underscoring the importance of mobile-optimized advertising strategies.
Digital ad spending in Latvia has surged to €220 million, demonstrating a robust digital marketing environment. The impressive ROI of €4.50 for every euro invested highlights the effectiveness of video marketing efforts. Brands investing in creative and personalized video content are likely to see better engagement and conversion rates, making video a central element of Latvia's digital advertising landscape in 2026.