28%
Average App Retention Rate
Latvia's mobile app retention rate in 2026, reflecting user engagement levels.
1.2 million
Monthly Active Users (MAU)
Number of active mobile app users in Latvia in 2026.
€15 (≈$16.50)
Average Revenue per User (ARPU)
Mean revenue generated per user from mobile apps in Latvia.
€35 million (≈$38.5 million)
Mobile Ad Spend
Total expenditure on mobile advertising in Latvia for 2026.
65%
User Engagement Rate
Percentage of users actively engaging with mobile apps weekly.
In 2026, Latvia's mobile marketing landscape is characterized by a substantial €35 million ad spend, emphasizing brands' focus on digital channels. The high engagement rate of 65% demonstrates effective user retention strategies and content relevance. As mobile usage continues to grow, Latvian businesses are increasingly investing in analytics and tailored campaigns to further enhance user loyalty and maximize lifetime value.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.