Latvia's e-commerce sector is experiencing steady growth, with the average customer lifetime value reaching 785 EUR in 2026. This increase reflects improved customer engagement and enhanced digital marketing strategies. The relatively low acquisition cost of 45 EUR indicates efficient marketing channels and rising customer loyalty. As repeat purchase rates climb to 68%, Latvian merchants benefit from higher revenue per customer, fostering sustainable growth in the e-commerce market.
The average transaction value of 125 EUR suggests Latvian consumers are increasingly willing to spend more online. Managing a churn rate of 22% highlights the importance of customer retention efforts. These figures demonstrate a maturing e-commerce landscape where businesses are focusing on maximizing customer lifetime value through personalized experiences and targeted marketing to maintain competitive advantage in the Baltic region.