Latvia's affiliate marketing landscape is experiencing steady growth, with digital advertising expenditures reaching approximately €120 million in 2026. Despite rising investments, fraud remains a concern, with an estimated rate of 3.2%. The industry employs around 15,000 active marketers, driven by increasing e-commerce activity and digital adoption across the country. The average commission rate of 12% indicates competitive payouts that motivate affiliates to promote local and international brands.
The ongoing digital transformation in Latvia has significantly contributed to the expansion of online sales channels, with e-commerce revenues hitting an estimated €2.4 billion. Marketers are leveraging advanced tracking and fraud detection tools to minimize risks and optimize campaigns. As Latvia continues to develop its digital infrastructure, the affiliate marketing industry is poised for further growth, attracting more investments and talent to the sector.