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Digital Advertising Statistics in Latvia (2026)

Updated March 2026 · Latvia · Digital Advertising

78%

Ad Viewability Rate

Percentage of ads viewed in Latvia 2026

€290 million

Digital Ad Spend

Total digital advertising expenditure in euros

1.8%

Average Click-Through Rate (CTR)

Average CTR for digital ads in Latvia

65%

Mobile Advertising Share

Percentage of digital ad spend on mobile devices

22%

Programmatic Advertising Growth

Share of programmatic ads in total digital ad spend

Latvia continues to advance in digital advertising, with a viewability rate of 78% in 2026, reflecting improvements in ad placement and user engagement. The total digital ad spend has reached €290 million, driven by increased mobile usage and programmatic ad buying. The mobile share of ad spend now stands at 65%, emphasizing the shift towards mobile-first strategies.

Frequently Asked Questions

What is the main digital advertising platform in Latvia in 2026?

Social media platforms like Facebook and Instagram remain dominant, with growing use of programmatic and video advertising.

How has mobile advertising impacted Latvia's digital marketing?

Mobile advertising now accounts for 65% of spend, reflecting increased mobile device usage and optimized ad experiences.

StateGlobe Research

The StateGlobe Research team analyzes digital marketing, SEO, and web technology trends across 200 countries. Our 2026 projections are based on industry reports, historical data patterns, and expert analysis.

This Statistic in Other Countries

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More Statistics for Latvia

Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.