Kuwait's average video engagement rate of 4.5% in 2026 reflects growing consumer interest and content relevance. The average user now consumes around 16 hours of video content monthly, indicating a significant shift towards digital entertainment and marketing channels. With a marketing budget of approximately KWD 45 million, businesses are increasingly prioritizing video to reach their target audiences effectively.
The surge in video advertising is driven by a rising number of advertisers, totaling over 2,300 firms. YouTube remains the dominant platform for video campaigns, leveraging its vast reach and targeting capabilities. As digital maturity advances, Kuwait's video marketing landscape is expected to become more sophisticated, emphasizing personalized content and interactive formats to boost engagement rates further.