In 2026, Kiribati exhibits a steady increase in video engagement, with an average engagement rate of 3.8%. The rise in mobile device usage continues to drive the majority of video consumption, accounting for 78% of views. Local businesses increasingly leverage social media platforms, with nearly half creating video content to reach audiences effectively amid growing internet penetration.
Despite the small population, Kiribati's digital marketing landscape is expanding, with a projected K1.2 million spent on video advertising. The average daily viewing time of 47 minutes indicates growing interest in video content, providing opportunities for brands and content creators to engage audiences. Enhanced internet infrastructure and mobile adoption are key factors supporting this growth trend.