By 2026, Kiribati has seen a steady increase in mobile internet access, reaching 42%, which supports growing mobile marketing efforts. Push notifications are now engaged by 35% of users, indicating improved relevance and personalization of campaigns. The average household owns nearly two smartphones, facilitating targeted messaging and mobile commerce growth.
Digital ad spend in Kiribati has reached approximately USD 1.2 million, reflecting increased investment in mobile marketing channels. The surge in mobile commerce transactions, valued at USD 4.5 million, demonstrates the country’s shift towards digital transactions and the importance of mobile notifications in driving consumer engagement.