Kenya's digital landscape in 2026 shows a strong preference for mobile video consumption, with 85% of ads viewed on smartphones. The average video ad completion rate of 68% indicates high engagement, driven by targeted content and increased internet penetration. Daily video consumption averaging 72 minutes reflects a growing digital-savvy population receptive to video marketing strategies, which are now a cornerstone of Kenyan advertising campaigns.
Investment in video advertising continues to rise, with mobile ad spend reaching approximately USD 26 million. The 18% growth in video ad revenue highlights the sector's expanding influence on the economy. Kenyan brands increasingly leverage short-form and social media videos to connect with consumers, emphasizing the importance of engaging content and optimized mobile experiences for success in 2026.