18 million
Number of live streaming users
Kenyan internet users engaging with live streaming platforms
1.5 hours
Average daily video consumption per user
Daily video content consumed by Kenyans in 2026
$150 million
Video marketing ad spend (USD)
Investment in video advertising in Kenya's digital market
65%
Social media video engagement rate
Percentage of social media users engaging with video content
$2.1 billion
E-commerce sales via video platforms
Value of online sales driven through video marketing channels
Kenya's digital landscape is rapidly expanding, with over 18 million users actively engaging in live streaming. The increased internet penetration and smartphone adoption have fueled the rise in video content consumption, averaging 1.5 hours daily per user. Businesses are investing heavily in video marketing, with ad spends reaching $150 million, reflecting the platform's effectiveness for brand engagement and sales.
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Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.