Kazakhstan's email marketing landscape in 2026 shows a steady increase in user engagement, with an open rate of 22.5%. The majority of users access emails via mobile devices, accounting for 78%, emphasizing the importance of mobile-optimized campaigns. The ROI has improved to €4.20 per €1 spent, reflecting effective targeting and personalized content strategies across various sectors.
Businesses in Kazakhstan are expanding their email lists, with an average of 12,500 subscribers, indicating growing digital outreach. The click-through rate of 4.8% suggests moderate engagement, driven by increased digital literacy and mobile internet penetration. As digital infrastructure matures, email marketing remains a vital channel for customer retention and sales conversion in Kazakhstan's evolving economy.