Digital Advertising Statistics in Kazakhstan (2026)

Kazakhstan's digital advertising landscape in 2026 shows a steady growth driven by increased mobile usage and improved ad targeting. The ad viewability rate of 72% indicates that marketers are effectively capturing user attention, though there remains room for improvement. The total ad spend of nearly $1 billion reflects heightened investment in digital channels, aligning with global trends towards digital transformation in the region.

The dominance of mobile advertising, accounting for 85% of impressions, highlights the shift towards mobile-first strategies. The average CTR of 1.8% suggests that while engagement is growing, advertisers need to refine their creatives to boost interaction. With a market growth rate of 12%, Kazakhstan's digital advertising sector is poised for continued expansion, driven by increased internet penetration and digital literacy.