By 2026, Jordan’s average video engagement rate has increased modestly to 4.8%, reflecting growing consumer interest in digital content. The total investment in video marketing has reached USD 72 million, indicating a significant shift towards video-centric advertising strategies. The rise of local content creators, now over 15,200, contributes to higher engagement levels, especially on mobile platforms where 78% of viewers prefer watching videos on their smartphones.
Jordan’s digital landscape continues to evolve with an average watch time of 2 minutes 35 seconds per video, showing users’ preference for short, engaging content. Brands are increasingly leveraging mobile video advertising to connect with younger audiences, fostering more interactive and personalized campaigns. As internet penetration grows, the video marketing ecosystem is expected to expand further, boosting consumer engagement and brand visibility across the country.