1.2 million
Number of active live streamers
Projected active streamers engaging audiences across platforms in 2026
2.5 hours
Average daily live streaming hours per user
Average time Jordanian users spend on live streaming daily in 2026
45 million USD
Video marketing ad spend (USD millions)
Total investment in video marketing campaigns in Jordan for 2026
65%
Percentage of internet users watching live streams
Share of Jordanian internet users engaged with live streaming content
18%
Growth rate of live streaming viewers YoY
Annual increase in live streaming viewers in Jordan from 2025 to 2026
The high viewer engagement rate of 65% signifies widespread acceptance of live streaming as a primary entertainment and marketing channel. The 18% annual growth rate underscores the sector's rapid development, driven by improved internet infrastructure and smartphone penetration. As Jordan embraces digital transformation, businesses and creators are leveraging live streaming to reach targeted audiences effectively, making it a key component of Jordan's future media landscape.
Frequently Asked Questions
What is the most popular live streaming platform in Jordan in 2026?
Platforms like YouTube Live, Facebook Live, and TikTok are the most popular among Jordanian users in 2026.
How are businesses utilizing live streaming for marketing in Jordan?
Businesses use live streaming for product launches, influencer collaborations, and real-time customer engagement to boost sales and brand loyalty.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.