By 2026, Ivory Coast has seen a significant rise in internet penetration, leading to over 15 million users engaging actively on live streaming platforms. The majority of the population now spends nearly two hours daily watching video content, indicating strong consumer interest and digital engagement. This trend has driven a surge in video marketing investments, with brands allocating approximately USD 120 million to digital advertising campaigns across social and streaming platforms.
The rapid growth in live streaming viewership reflects changing consumer habits and increased smartphone adoption. Marketers are leveraging this trend to reach younger audiences, resulting in a 22% yearly increase in live stream viewers. As digital infrastructure improves, Ivory Coast's digital ecosystem is poised to become a key player in West Africa’s online video economy, further fueling local content creation and digital advertising markets.