Ivory Coast's e-commerce sector has experienced significant expansion, reaching approximately 1.2 billion USD in revenue by 2026. The rising smartphone penetration and improved internet infrastructure contribute to higher consumer engagement, with around 35% of the population shopping online. The growth in same-day delivery orders, now totaling over 3.4 million, reflects increasing consumer expectations for speed and convenience, driven by improved logistics networks.
Despite the rapid growth, e-commerce penetration remains at about 15%, indicating vast potential for further expansion. Local businesses and international platforms are investing heavily in digital payment solutions and delivery logistics to meet consumer demand. As the sector matures, we expect more innovative delivery options and increased transaction values, fostering a more robust digital economy in Ivory Coast.