In 2026, Italy's email open rate remains steady at around 28.5%, reflecting moderate engagement levels amid increasing digital communication. The majority of email opens occur on mobile devices, accounting for 63.4%, emphasizing the importance of mobile-optimized emails for Italian marketers. With a total marketing spend of approximately €1.2 billion, businesses continue investing heavily in email marketing to foster customer relationships and drive sales.
The trend toward personalization continues to grow, with 76% of campaigns utilizing tailored content, which likely contributes to improved engagement. Despite a competitive digital landscape, open and click-through rates suggest that Italian consumers value relevant, targeted emails. As email marketing evolves in Italy, companies are expected to refine their strategies to enhance open rates and maximize ROI in the coming years.