In 2026, Ireland's investment in YouTube advertising is projected to reach €150 million, reflecting its growing importance in digital marketing. Viewers are engaging for an average of nearly 7 minutes per video, indicating high content consumption and engagement levels. The platform's expanding user base, now over 3.2 million active Irish viewers monthly, supports targeted ad strategies and influencer collaborations.
The effectiveness of video ads continues to improve, with an average click-through rate of 2.8%. The increasing spend on influencer marketing, totaling €45 million, underscores Ireland's shift towards authentic content and influencer-driven campaigns, making YouTube a vital channel for brands aiming to reach Irish consumers in 2026.