In Ireland, the average cost to produce a professional promotional video has risen to €12,500 in 2026, reflecting higher quality standards and advanced production techniques. Businesses increasingly allocate substantial budgets—around €45,000 annually—to video marketing, recognizing its effectiveness in engaging audiences and boosting sales. The rising consumption of video content, up 32% since 2024, indicates a shift toward digital-first marketing strategies driven by consumer preferences.
Irish companies are experiencing significant returns from their video marketing investments, with an average ROI of €7.50 for every euro spent. The widespread adoption, with 78% of businesses using video marketing, underscores its importance in the Irish digital landscape. As production costs and consumption continue to grow, Irish marketers are focusing on innovative content to stay competitive and maximize engagement in a rapidly evolving media environment.