Ireland's video advertising landscape in 2026 shows a significant increase in ad completion rates, driven by better targeting and creative content. With €420 million invested in digital video ads, brands are prioritizing engaging formats to reach increasingly mobile and digital audiences. The average viewing time of over two minutes suggests that viewers are more receptive to longer, informative ads that resonate with their interests.
Mobile devices dominate video consumption, accounting for 65% of ad views, emphasizing the importance of mobile-optimized content. The engagement rate of 4.2% highlights growing interaction levels, as consumers become more active in responding to digital advertising. Overall, Ireland's digital video marketing continues to evolve, focusing on personalization and immersive experiences to capture audience attention.