Ireland's email marketing landscape in 2026 continues to grow steadily, with revenues reaching approximately €1.2 billion. The increase in digital engagement and e-commerce expansion has driven more businesses to leverage email campaigns for customer retention and sales. With an average open rate of 22%, Irish marketers are effectively engaging their audiences, though there's room for improvement in click-through rates.
The high ROI of €42 per €1 spent underscores email marketing's importance in Ireland's digital strategy. Businesses are sending around 45 million emails monthly, reflecting the maturity of their digital outreach. As Ireland advances in digital adoption, personalized and targeted email campaigns will likely become even more critical for competitive advantage in 2026.