Affiliate Fraud Rate Statistics in Ireland (2026)

Ireland's affiliate marketing industry is projected to reach €1.2 billion in 2026, reflecting its growing digital economy. Despite this growth, fraud remains a concern, with an estimated 2.8% of transactions being fraudulent. Efforts to combat fraud include increased security investments and advanced detection tools, which are crucial for maintaining trust and sustainability in the industry.

The average commission per sale stands at €45, indicating healthy earnings for affiliates. However, the detection of approximately 34,000 fraudulent transactions highlights ongoing challenges. Continued investments in cybersecurity and data analytics are vital for Irish affiliate networks to minimize fraud and ensure fair compensation for genuine marketers.