Ireland's digital ad viewability rate has increased to 78.5% in 2026, reflecting improvements in ad placement and programmatic buying. The total ad spend has reached €1.45 billion, signifying robust growth driven by increased digital engagement. Mobile devices dominate ad impressions, accounting for 65%, highlighting the importance of mobile-first strategies. The average CTR remains steady at 0.45%, indicating consistent user engagement levels amid rising ad quality.
Video advertising continues to grow, with viewability rates surpassing 80%, emphasizing the shift towards immersive content. Businesses are investing more in digital channels, leveraging advanced targeting and data analytics. As Ireland’s digital economy matures, advertisers focus on maximizing viewability and engagement to drive conversions, making digital advertising a key component of marketing strategies in 2026.