The rising video engagement rate in Iraq showcases the country's expanding digital content ecosystem. With increased smartphone penetration, consumers are more inclined to watch and interact with videos, which drives marketers to refine their strategies. The substantial investment of USD 45 million highlights the importance of video marketing in Iraq's digital economy. Brands are focusing on creating engaging, mobile-optimized videos to connect with their audiences more effectively.
Mobile devices dominate video consumption, accounting for 78% of views, underscoring the need for mobile-first content approaches. The high shareability, with over 1.2 million videos shared monthly, indicates a vibrant social media environment. As consumers continue to engage more deeply with video content, businesses will need to adapt by producing more personalized and interactive videos to sustain and boost engagement levels in 2026.