Iraq's email user base has expanded significantly, reaching around 15 million in 2026, driven by increased internet penetration and smartphone adoption. The email list growth rate of 12.5% reflects rising digital engagement among consumers and businesses, fueling marketing opportunities. Despite moderate open rates, marketers are optimizing content for mobile devices, given that 78% of users access emails on their smartphones, emphasizing mobile-friendly strategies.
The high ROI of USD 43 per USD 1 spent underscores the effectiveness of email marketing in Iraq's digital landscape. Businesses are leveraging personalized email campaigns to boost customer loyalty and conversions. As the digital ecosystem matures, companies are expected to invest more in targeted email strategies, further enhancing engagement and revenue. Continued infrastructure improvements will likely sustain this growth trajectory into the coming years.