By 2026, Iraq's e-commerce sector shows promising growth with an average customer lifetime value of USD 150, driven by increased mobile penetration and improved digital infrastructure. The total revenue from online sales has reached approximately USD 4.2 billion, reflecting expanding consumer trust and market accessibility. The average user makes around 8 purchases annually, indicating strong engagement and loyalty among Iraqi consumers in the digital marketplace.
Customer retention rates have improved to 38%, highlighting effective marketing and personalized shopping experiences. The growing e-commerce landscape offers significant opportunities for local businesses and international brands to tap into Iraq’s youthful population, boosting the economy and digital commerce adoption. Continued investments in logistics and payment solutions will further enhance customer lifetime value and overall market health.