In 2026, Iraq's digital advertising landscape shows steady growth, with a viewability rate of 65%, indicating improved ad engagement among users. The total ad spend has reached approximately $250 million USD, reflecting increased digital marketing investments. Mobile remains dominant, accounting for over three-quarters of ad impressions, highlighting the importance of mobile-first strategies for brands targeting Iraqi consumers.
Despite the rising ad spend, the click-through rate remains modest at 1.2%, typical for emerging markets. The growing number of advertisers, now over 1,200, suggests expanding digital marketing adoption. Continued infrastructure improvements and increased internet penetration are likely to further enhance digital advertising effectiveness and ROI in Iraq over the coming years.