22.5%
Average Email Open Rate
Email marketing campaigns in Iran see an open rate of 22.5%, reflecting moderate engagement levels amid growing digital adoption.
3.8%
Click-Through Rate (CTR)
The average CTR stands at 3.8%, indicating users' willingness to engage further with promotional content.
78%
Mobile Email Usage
Most emails are opened on mobile devices, emphasizing the importance of mobile-optimized email campaigns.
12,000 subscribers
Average Email List Size
Businesses maintain an average list of 12,000 contacts, showing steady growth in email marketing efforts.
$4.50 per $1 spent
Email Marketing ROI
Iranian marketers report an ROI of $4.50 for every dollar invested in email marketing campaigns.
In 2026, Iran's email marketing landscape demonstrates a growing engagement, with open rates surpassing 22%. Mobile devices dominate email access, requiring marketers to prioritize mobile-friendly designs. The moderate CTR suggests room for optimizing content and personalization to boost interaction and conversions.
With an average list size of 12,000 subscribers, Iranian companies are expanding their email databases, reflecting increased trust and interest in digital communication. The ROI figures highlight email marketing as a cost-effective channel, especially in a market where digital transformation accelerates amidst economic challenges and technological progress.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.