4.8%
Average Video Engagement Rate
Indonesian social media platforms in 2026
2.3 minutes
Average Watch Time per Video
Average duration viewers spend on videos in Indonesia
78%
Mobile Video Consumption Share
Percentage of videos watched on mobile devices in Indonesia
USD 2.1 billion
Video Advertising Spend
Total investment in video marketing in Indonesia
22%
Video Content Creators Growth Rate
Year-over-year increase in active video content creators in Indonesia
The video marketing landscape in Indonesia continues to expand rapidly, with USD 2.1 billion spent on advertising, driven by rising internet penetration and social media usage. The number of content creators has grown by 22%, indicating a vibrant digital ecosystem. Brands are leveraging localized content to connect with diverse audiences, resulting in higher engagement rates and more effective campaigns.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.