Live Streaming Growth and Video Marketing Statistics in Indonesia (2026)

Indonesia's live streaming sector is booming, with an estimated 150 million users engaging actively in 2026. The growth is driven by widespread smartphone adoption, affordable internet, and increased digital literacy. As a result, brands are increasingly leveraging live platforms for targeted marketing, influencer collaborations, and real-time customer engagement, boosting the overall video marketing industry to USD 2.3 billion.

The average Indonesian user spends nearly two hours daily on live streaming, reflecting strong content consumption habits. Businesses, recognizing the platform's potential, are adopting live streaming at a rapid pace, with 68% now utilizing it for promotional activities. The creator community continues to expand annually by about 25%, indicating a vibrant, evolving digital content landscape that sustains this growth trajectory.