92.3%
Average Email Deliverability Rate
Email deliverability rate in Indonesia for 2026
18.7%
Open Rate
Percentage of emails opened by recipients
2.9%
Click-Through Rate
Percentage of recipients clicking on email links
0.15%
Spam Complaint Rate
Rate of spam complaints per sent email
1.2 million emails/month
Average Email Send Volume per Business
Average number of emails sent monthly by Indonesian companies
Indonesia's email deliverability rate has improved to 92.3% in 2026, driven by enhanced infrastructure and stricter email hygiene practices. Despite a moderate open rate of 18.7%, businesses are increasingly adopting targeted strategies to boost engagement and reduce bounce rates. The click-through rate remains modest at 2.9%, indicating opportunities for more personalized content to increase recipient interaction.
Spam complaints are maintained at a low 0.15%, reflecting effective filtering and compliance with anti-spam regulations. Indonesian companies send an average of 1.2 million emails per month, highlighting the country's growing digital marketing efforts. Continuous improvements in email authentication and delivery infrastructure are expected to further enhance overall campaign performance moving forward.
Frequently Asked Questions
What factors influence email deliverability in Indonesia?
Factors include sender reputation, email authentication, content quality, and compliance with local anti-spam laws.
How can businesses improve email open and click-through rates?
By personalizing content, segmenting audiences, optimizing send times, and testing different email formats to engage recipients more effectively.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.