Indonesia's affiliate marketing industry continues to expand rapidly in 2026, driven by increasing digital penetration and smartphone usage. The total revenue has reached approximately IDR 15.2 trillion, reflecting a robust growth rate. The number of active affiliates surpasses 1.8 million, indicating a thriving online entrepreneurial ecosystem. With an average commission rate of 12%, marketers are seeing attractive earnings, fueling further participation in the sector.
The digital advertising landscape in Indonesia is heavily supported by affiliate marketing, with total ad spend reaching around USD 2.3 billion. Mobile devices dominate traffic sources, accounting for 78%, emphasizing the importance of mobile-optimized campaigns. As Indonesia's digital economy matures, affiliate marketing remains a key driver of e-commerce growth, benefiting brands and content creators alike, fostering a dynamic online marketplace.