Digital Advertising Statistics in Indonesia (2026)

Indonesia's digital advertising landscape in 2026 demonstrates strong growth, with a viewability rate of 72.4%. The majority of ads are viewed on mobile devices, accounting for 85.6%, which aligns with the country's high mobile internet penetration. The total ad spend has reached approximately USD 3 billion, signaling increased digital marketing investments by local brands and international companies targeting Indonesia's young, tech-savvy population.

Engagement metrics such as a 1.8% CTR and a video ad viewability rate of 68.9% suggest that digital campaigns are becoming more effective. As digital infrastructure continues to improve, advertisers are focusing on creating more engaging, mobile-optimized content. The rise in ad viewability highlights the importance of strategic ad placements to maximize reach and impact in Indonesia's rapidly evolving digital economy.