India's video engagement rate in 2026 stands at approximately 4.8%, reflecting increased content quality and targeted advertising strategies. With over 620 million digital video viewers, the country remains a leader in mobile video consumption, driven by affordable smartphones and expanding internet infrastructure. The annual advertising spend on video content has surpassed ₹120 billion, emphasizing its vital role in marketing campaigns across various sectors.
Mobile devices dominate video consumption in India, with 88% of viewers watching on smartphones. The average user spends nearly 73 minutes daily on video platforms, showcasing the importance of short-form and live videos for brands. As digital literacy and internet access grow, businesses increasingly leverage video to engage consumers, foster brand loyalty, and drive sales in this rapidly evolving market.