India's push notification engagement has surged to an average of 65% in 2026, driven by increased mobile internet penetration and personalized marketing strategies. Marketers are leveraging data-driven notifications to enhance user engagement, resulting in higher click-through rates of 12%. The rapid growth in mobile marketing spend, reaching approximately ₹150 billion, underscores the expanding digital advertising landscape amid a burgeoning smartphone user base.
With an opt-in rate of 70%, Indian consumers are increasingly receptive to receiving targeted notifications, especially when personalized. Businesses focus on delivering relevant content, boosting conversion rates and customer retention. As mobile technology becomes more sophisticated, companies are investing more in push notification campaigns to capitalize on India's digital growth and evolving consumer preferences.