India's email marketing landscape in 2026 reflects a steady increase in engagement, with open rates reaching approximately 23.5%. The majority of users access emails via mobile devices, accounting for about 71%, emphasizing the importance of mobile-optimized campaigns. Businesses are leveraging personalized content and automation to enhance open rates and conversion, making email a vital channel in India's digital marketing mix.
The ROI of email marketing remains strong, with an average return of ₹1,200 (around USD 16.20) for every ₹100 invested. Nearly 88% of Indian businesses utilize email campaigns, indicating widespread adoption across industries. As digital literacy improves and internet penetration deepens, email marketing is expected to become even more effective and targeted in reaching Indian consumers.